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Mr. Mercedes: Finders Keepers AR

Case study

Mr. Mercedes: Finders Keepers AR

aruiuxengineeringBy Jackson Barnes

Built an AR experience for the Mr. Mercedes Comic-Con activation, using image targets and plane detection to reveal show content throughout the event space.

This AR experience for DIRECTV / AT&T's Mr. Mercedes activation invited Comic-Con attendees to explore the event space and scan distinctive smiley-face targets to reveal content related to the show.

The Interaction

The application combined image-target recognition with plane detection. Physical targets connected the event environment to digital content, giving attendees a reason to move through the space and discover more of the show's world.

Event and App Visuals

Project overview showing the Mr. Mercedes AR app and attendees using it at the event

Project overview and onsite app imagery.

Phone displaying a 3D brain over a numbered image target in the event space

Scanning an event target revealed AR content tied to the show.

Additional imagery from the Mr. Mercedes Finders Keepers AR project
Numbered image-target variations with colorful backgrounds and a smiley-face graphic

Image-target variations for the event experience.