Dell Plant-A-Forest AR

Case study

Dell Plant-A-Forest AR

engineeringunityaruiBy Jackson Barnes

Created an augmented reality experience for Dell's Plant A Forest campaign, using interactive forest scenes to present conservation information on Dell laptops.

I created an augmented reality experience for Dell's Plant A Forest campaign, pairing a laptop demonstration with information about forest conservation and native ecosystems across the United States.

The Experience

The campaign connected Dell products with tree planting and ecosystem protection. The AR experience brought that message into interactive forest scenes, giving visitors a way to explore the campaign while seeing Dell's technology in use.

Design and Development

Annotated forest scene showing controls for switching between biomes

An annotated view of the biome-selection interaction.

Dell Plant A Forest scene with a tree, character, well, and house on a small landscape

A scene from the Plant A Forest experience.

Unity editor showing a forest biome and its information interface

The forest scene and interface during development in Unity.

AR forest scene over a desk with information about Garcia River Forest and the coastal-tailed frog

The AR view pairs a forest scene with information about the location and its wildlife.