AIVideo.com: Direct Reality
aiuiuxBy Jackson Barnes
Helped scale AIVideo.com (YC â24) from â $10 K MRR to $100 K+ (>$1 M ARR) in five months through AI-native product engineering, rapid-growth teamwork, the Pixyl design system, and a full rebrand.
Lead Product Engineer & Brand Designer â AIVideo.com
During my time leading both product engineering and brand design, I applied a hybrid skill set in software engineering, interaction design, and AI product development to build the companyâs core video-creation platform.
Technical focus areas
AI Interfaces ⢠Generative Media ⢠Design Systems ⢠UX/UI ⢠Full-Stack Dev (Next.js, Drizzle, Postgres) ⢠Brand Design ⢠Creative Tooling⢠IxD
Highlights
- Revenue growth: Helped scale AIVideo (YC â24) from â $10 K MRR to $100 K+ (>$1 M ARR) in five months through AI-native product engineering, rapid-growth teamwork, the Pixyl design system, and a full rebrand.
- AI-native video suite: Designed & prototyped a multi-panel editor UI (AI media panel ⢠timeline ⢠preview) with a persistent prompt box for seamless clip generation, editing, and review.
- âCommand ââ Agent: Built an in-editor AI agent that auto-edits scenes and generates new media from a single prompt, speeding workflows for pros and novices alike.
- âBacklotsâ context engine: Centralized scripts, characters, environments, reference media, and styles for cross-project reuse.
- Pixyl design system: Created an AI-driven design-system & brand-guidelines platform (Next.js, Drizzle, Postgres); exported tokens as Tailwind classes editable via UI.
- AI workflows in Pixyl: Added layout-skeleton generation, palette building, and asset creationâfeatured on YCâs podcast with Garry Tan.
- AIVideo.com rebrand: Led full visual refreshânew palette, typography, graphics, and a subversive cinematic identity used across all creative and investor materials.
Work Samples
